Lookbooks Are Great for Brand Building! If you own an online business or even a brick and mortar shop, lookbooks are the way to go to engage customers. Here’s a few tips on how a giving your customers a visual aid will boost sales.
- Lookbook Are Inspirational – People love looking at pictures. A lookbook can showcase a few or a lot of your hottest items and products. Let customers see first hand how to use or wear them.
- A lookbook can double as a media kit. Including certain details in your lookbook such as price, style, availability and other details. Include your contact information and help make it easier for people to find you!
- Lookbooks present your collections to the masses. use a lookbook to introduce a seasonal collection or series. The lookbook serves as a storyteller, giving customers an inside look at how they can use your product(s).
- Increase your followers, likes and loves by sharing your lookbook over and over again. My Etsy shop has a lookbook listed on Issuu and since I posted it, traffic to the Etsy shop has doubled.
- Tell your story. Take an opportunity to introduce you and your brand with a lookbook. Celebrate your business, a product launch or simply tell a story about your goals. Whatever the case, engage. engage, engage!
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